This is the headline in several newspapers around the world today. An Italian film wants to use the image of Jesus Christ drinking from a can of coke. Even though Coca-Cola said permission to use its trademark had not been granted, the film producers of “Seven Kilometers from Jerusalem” decided to feature the scene.

The movie should have been launched on Good Friday, but now we will all have to wait and see how this story will end. So far, the movie with the original scene with a can of coke has only been shown in Italy.